EXTERNAL COMMUNICATIONS
Executive brand building C-Suite interviews conducted at the JP Morgan 2020 Healthcare Conference in San Francisco, CA.
Objective
Raise the media profile of C-Suite executives at Pharma companies to be corporate ambassadors.
Creative
Worked closely with our partners pharmaphorum and Healthware Group to identify and interview executives during the annual 2020 JP Morgan Healthcare Conference in San Francisco. Produced sit-down, three-camera, two-way interview formats which invoke an intimate conversation between the interviewer and interviewee.
Deliverables
Executed a series of 4 full length interviews that were published on pharmaphorum.com, as well as social media bite size traffic drivers which populated our social media channels
Results
The videos generated over 10,000 views over 2 months and the average viewer rate is 2-3 minutes.
See all 4 interviews published on pharmaphorum here: